Comments on: 6 Keys to Selling to Generation X http://www.techdemoguy.com/2009/06/6-keys-to-selling-to-generation-x/ Making the Technical Sale Thu, 20 May 2010 21:06:05 +0000 hourly 1 By: SalesJournal.com » 6 keys for selling to Generation X’ers http://www.techdemoguy.com/2009/06/6-keys-to-selling-to-generation-x/comment-page-1/#comment-113 SalesJournal.com » 6 keys for selling to Generation X’ers Tue, 23 Jun 2009 20:44:25 +0000 http://www.techdemoguy.com/?p=132#comment-113 [...] years or more), generational theory (developed by Neil Howe and William Strauss of lifecourse.com) is useful in understanding how members of a generation will likely act in a sales situation. It is also very useful when assessing the character of an organization, since when members of a [...] [...] years or more), generational theory (developed by Neil Howe and William Strauss of lifecourse.com) is useful in understanding how members of a generation will likely act in a sales situation. It is also very useful when assessing the character of an organization, since when members of a [...]

]]> By: dsohigian http://www.techdemoguy.com/2009/06/6-keys-to-selling-to-generation-x/comment-page-1/#comment-100 dsohigian Wed, 17 Jun 2009 14:38:33 +0000 http://www.techdemoguy.com/?p=132#comment-100 Lisa - I agree that some of these things work across generations but it is important to remember that most of us are really comfortable selling to Gen X because we have been doing it for a long while now. So things we think are fundamental to selling in general may be more specific to the generation. Only time will tell on that. I will do a post on selling to Millennials (born 1982-200?) soon. Lisa – I agree that some of these things work across generations but it is important to remember that most of us are really comfortable selling to Gen X because we have been doing it for a long while now. So things we think are fundamental to selling in general may be more specific to the generation. Only time will tell on that. I will do a post on selling to Millennials (born 1982-200?) soon.

]]> By: Lisa Temperley http://www.techdemoguy.com/2009/06/6-keys-to-selling-to-generation-x/comment-page-1/#comment-96 Lisa Temperley Tue, 16 Jun 2009 08:16:41 +0000 http://www.techdemoguy.com/?p=132#comment-96 I enjoyed this post and the way it laid out some of the key areas to focus on. I'm not sure its just generation X that responds to this approach. But Like the points you make especially that people are independent to their company. Thank you I enjoyed this post and the way it laid out some of the key areas to focus on.
I'm not sure its just generation X that responds to this approach. But Like the points you make especially that people are independent to their company. Thank you

]]> By: dsohigian http://www.techdemoguy.com/2009/06/6-keys-to-selling-to-generation-x/comment-page-1/#comment-90 dsohigian Sat, 13 Jun 2009 12:16:04 +0000 http://www.techdemoguy.com/?p=132#comment-90 @JimC - That article uses the demographers years for the Baby Boomers. If you look elsewhere on the lifecourse site you will see the years I stated:<br /><br /><br /><a href="http://lifecourse.com/mi/insight/timelines/generations.html" target="_blank">http://lifecourse.com/mi/insight/timelines/genera...</a> <br /><br /><br />and<br /><br /><br /><a href="http://www.lifecourse.com/mi/insight/def/boom-gen.html" target="_blank">http://www.lifecourse.com/mi/insight/def/boom-gen...</a> <br /><br /><br />Those are the years of cohorts with similar attitudes, rather than just raw birthrates. For more on the cycles of generations, see my other blog at<a href="http://www.thegenxfiles.com/start-here/" target="_blank">http://www.thegenxfiles.com/start-here/</a> @JimC – That article uses the demographers years for the Baby Boomers. If you look elsewhere on the lifecourse site you will see the years I stated:

http://lifecourse.com/mi/insight/timelines/genera...

and

http://www.lifecourse.com/mi/insight/def/boom-gen...

Those are the years of cohorts with similar attitudes, rather than just raw birthrates. For more on the cycles of generations, see my other blog athttp://www.thegenxfiles.com/start-here/

]]> By: JimC http://www.techdemoguy.com/2009/06/6-keys-to-selling-to-generation-x/comment-page-1/#comment-89 JimC Sat, 13 Jun 2009 11:32:51 +0000 http://www.techdemoguy.com/?p=132#comment-89 Your info shows the first time I've seen Baby Boomers' birth years not matching the range of 1946 through 1964. Look at the birth years in the article from this URL: <a href="http://www.lifecourse.com/media/articles/lib/2009/06102009.html" target="_blank">http://www.lifecourse.com/media/articles/lib/2009...</a> A few years does make a difference and affects what you can have in common with someone. Your info shows the first time I've seen Baby Boomers' birth years not matching the range of 1946 through 1964.

Look at the birth years in the article from this URL: http://www.lifecourse.com/media/articles/lib/2009...

A few years does make a difference and affects what you can have in common with someone.

]]>